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This site states the following, "Be sure to check out the blog for recent trip reports by guides, avid anglers and staff." Our analyzers noticed that the web page also stated " We love to share our experiences and urge you to share yours as well." The Website also stated " If you would like to submit your own story do so with our simple submission link. Check here for special events around the entire state of Tennessee. From fly fishing conservation to blue grass and beer festivals. We will try to keep you up-to-date on all of t." The website's header had Tennessee Fly Fishing as the most important keyword. It was followed by Smoky Mountain National Park Fly Fishing, Tennessee Fly Fishing Guides, and Tennessee Fly Shops which isn't as highly ranked as Tennessee Fly Fishing. The next words the site uses is Tennessee Fly Fishing Lodges. South Holston was also included and might not be understood by search engines.